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Kavas Dispatch.

A dispatch company with no loads booked yet, and a brand that had to look ready to haul from day one.

Kavas Dispatch logo

Client

Kavas Dispatch

What they do

Truck dispatching for owner-operators and fleets, USA and Canada

What we made

Brand identity, website, hosting and care

New on paper. Ready on the road.

Kavas Dispatch came to us before it had booked a single load. The owner had the plan: find the loads, negotiate the rates, handle the paperwork, so drivers could stay on the road and keep earning. What they didn’t have was a brand.

That’s a real problem in dispatching. An owner-operator is handing a stranger their truck, their rate and their week. Nobody does that for a logo that looks like it was made last night.

So the brief was a tricky one. Look established without looking old. Feel fresh and quick, the way good dispatch feels when the phone rings and there’s already a load lined up. And work everywhere drivers actually see it: a rate confirmation, a load board profile, a post in a trucking group, the side of a business card.

Kavas Dispatch stacked logo

A load, moving straight through.

The arrow is the truck

Dispatch has one job: keep the truck moving forward. So the mark is an arrow, pointed right, the way we read progress. Rounded ends keep it friendly instead of aggressive.

The ring is the network

Brokers, shippers, rate cons, check calls. Everything a dispatcher juggles sits around the driver. The circle holds it together.

The ring is open

The arrow doesn’t sit inside the circle. It breaks clean through both sides. A good dispatcher doesn’t box you in. They clear the way.

Green means go.

Scroll any load board and you’ll see a lot of navy and blue. Green let Kavas stand out straight away, and it carries the one word every driver wants to hear: loaded, rolling, paid. Go.

#00A86B

Signal Green

The lead colour, in the ring. Pushed brighter than the usual corporate green so it reads new and quick, not like a bank.

#062A1E

Deep Pine

Nearly black, with green in it. It carries the arrow and the name, giving the brand weight without the coldness of pure black.

#00814F

Dispatch Green

The in-between shade, for the word DISPATCH and smaller text. Dark enough to read on white, still clearly part of the family.

#FFFFFF

Clean White

Lots of it. Trucking paperwork is busy enough. White space makes Kavas look organised, which is the whole promise.

Wide, heavy, planted.

KAVAS is set in a wide, heavy sans with flat ends. Wide letters sit low and steady, like a truck with a full load on. It looks dependable without trying too hard.

DISPATCH sits underneath in lighter, widely spaced capitals and the mid green. The name does the talking. The line under it just tells you what they do.

Your trucks. Our hustle.

You drive. Kavas does the rest. We find the loads, push for the rate and chase the paperwork. Every hour you spend on the phone is an hour you’re not earning. We take that hour back.

One truck or a whole fleet, anywhere in the US and Canada. Same team, same hustle, working like your own back office. Your wheels keep turning. Your revenue keeps growing.

Then we built the website.

A brand is a promise. The website is where an owner-operator decides whether to believe it. We designed and built kavasdispatch.com, we host it, and we look after it every month.

kavasdispatch.com

More miles moving.
Less time chasing.

Visit the live site

Written for drivers, not brokers

The headline speaks to the real cost of bad dispatch: time. Every section after it answers a question an owner-operator asks before handing over their truck.

Three services, three steps

Load planning, rate and load coordination, ongoing communication. Then a simple path: tell us about your operation, align on the plan, keep moving. Nothing to decode.

One clear way to reach them

No long forms. Every “Let’s talk” opens a short panel with Kavas’s email address and a copy button, because drivers check email from the cab, between loads.

Hosted and cared for

We run the hosting and keep the site up to date, so Kavas can spend its time on dispatch, not on the website.

What we handed over

Logo and icon Colour palette Type direction Tagline and brand story Website design and build Hosting Ongoing care

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